Built for builders.
It started with a print reminding our team to build the thing, rather than just talk about building the thing. Now, we're taking it further to share that with others.
SPEC · BUILT FOR BUILDERSSHIP · US + CABuilt for daily use.
We designed items we actually wanted to use and that we know others relate to.
Designed by us, for people like you.
Relatable merch for those trying to build something - founder, startup employee or corporate innovator alike.
In the spirit of f*ck it, ship it.
We'll try new things, hopefully they work, but if not we'll get uncomfortable trying.
New Arrivals
We’d rather build the thing than talk about building it.
It started with a print in our office.
We didn’t think much of it at first. Then people kept stopping in front of it. Taking pictures. Sending it to their teams. Posting it on social. One print, quietly building a fan base while the rest of us were in meetings.
So we did what any reasonable company would do. We ignored the obvious signal for a while, and then finally asked: maybe we should sell this stuff?
Welcome to the shop.
