Our Story

It started with a print on our office wall.

We didn't think much of it at first. Then people kept stopping in front of it. Taking pictures. Sending it to their teams. Posting it on social. One print, quietly building a fan base while the rest of us were in meetings.

So we did what any reasonable company would do. We ignored the obvious signal for a while, and then finally asked: maybe we should sell this stuff?

Welcome to the shop.

We spend our days telling corporate partners to build new ventures and diversify their revenue streams. New products. New business models. Get out of their comfort zone. It's good advice (we think).

But there's a difference between giving advice and eating your own dog food. So consider this us, eating. A merch line is not going to reinvent our business. That's not the point. The point is we'd rather build the thing than just talk about building the thing.

Right now it's shirts and hoodies. We'll be adding more, regularly, including products that have nothing to do with what you wear. Some of it will be great. Some of it will teach us something. That's how this works.

A quick word on the messaging, because that's really what you're buying. If it resonates, you're probably one of us: a founder, a startup employee, a corporate innovator, or just someone who lives by "f*ck it, ship it." (No judgment. That's the whole spirit of the place.)

So look around. Buy something. Wear it to your next standup and watch someone take a picture.

That's how it started for us, after all.